Patients in Focus (PiF) Week is a week-long activation taking place from 2nd - 6th October. It features a host of global and local events that amplifies our understanding of the needs of patients and caregivers everywhere, showcases impactful patient advocacy efforts and best practices, and emphasises our shared purpose of keeping patient centricity at the centre of all we do.
In line with Pfizer's new ambition to 'Change a billion lives a year', we must be all in on patient centricity. That's why our 2023 Patients in Focus theme is “All in for All Patients”. Through constant innovation, collaboration, and drive, we will strive to be all in to deliver the best care and most ideal health outcomes for patients worldwide.
Join us for a series of special live events happening across all Pfizer Ireland sites this week as we come together to listen and learn from the patient perspective, acting as partners with accountability and integrity, to deliver outcomes that matter most to patients and those involved in their care.